If your idea of Europe travel still looks like packed crowds in Paris, long lines in Rome, and rushing from landmark to landmark… this episode is about to change everything.
This week, we sat down with Bryan Lewis, founder of Tenon Tours, to talk about one of the biggest travel trends for 2026: Heritage travel — a more meaningful way of exploring Europe through culture, ancestry, and authentic human connection. And trust us… this is the kind of transformative travel experience that completely changes how you see the world.
The Moment That Changed Everything
Like so many travelers, Bryan’s love for exploring started with one unforgettable trip. At just 18, he took a road trip to Florida — and saw the ocean for the first time. It wasn’t just about the destination.
It was about:
- Meeting new people
- Experiencing a different way of life
- Realizing how big the world really is
That moment sparked something bigger — a lifelong passion for travel that eventually led him to build a company centered around meaningful experiences. Proof that sometimes… one trip can change everything.
There’s More to Europe Than Tourist Hotspots
We all know the classics:
Paris. Rome. London. And don’t get us wrong — they’re iconic for a reason.But here’s the truth: The best European travel experiences happen beyond the tourist traps. Instead of rushing through cities, Bryan encourages travelers to embrace slow travel — focusing on fewer destinations, deeper cultural immersion, and meaningful moments. Because the goal isn’t just to see Europe… It’s to experience it.
The Rise of Heritage Travel
One of the biggest travel trends we’re seeing right now is the rise of heritage travel and ancestry travel.
More travelers are planning trips to:
- Discover their family roots
- Explore their cultural identity
- Build deeper connections with destinations
With tools like DNA testing and genealogy research becoming more popular, travelers are seeking more personalized travel experiences than ever before.
And honestly… it’s changing the way people travel. Because when you connect travel to your story, it becomes unforgettable.
The Power of Cultural Travel Experiences
Bryan shared something we absolutely loved:
“The best souvenir is a human connection.”
And that’s exactly what cultural travel is all about.
It’s not just about:
❌ seeing landmarks
❌ taking photos
❌ checking destinations off a list
It’s about:
✔️ meeting locals
✔️ learning traditions
✔️ understanding history
✔️ experiencing everyday lifeThese are the moments that turn a trip into a meaningful travel experience.
Ireland: Where It All Began
If there’s one place that holds a special place in Bryan’s heart, it’s Ireland.
Not only was it the first destination he built trips around, but it’s also deeply connected to his own ancestry — with roots in County Sligo.
Why Ireland?
Because it offers:
- Rich storytelling and history
- Deep cultural traditions
- A strong sense of community
- And that cozy, welcoming energy everyone talks about
It’s also one of the best places to start if you’re curious about heritage travel — especially for Americans exploring their roots.
Hidden Gems in Europe You Need to Know About
If you’ve already “done” Europe… Bryan has some incredible recommendations for where to go next.
Wales
Often overlooked, but according to Bryan, “It’s the Ireland you thought you were going to see.”
Think:
- Rolling green landscapes
- Historic castles
- Fewer crowds
- Authentic charm
Edinburgh, Scotland
A perfect mix of:
- City energy
- History
- And stunning natural scenery
It’s ideal if you want a cultural experience without feeling rushed.
Slovenia
One of the most exciting emerging travel destinations in Europe.
Bryan calls it “The Switzerland of the Balkans.”
And honestly? It’s giving:
- Breathtaking landscapes
- Outdoor adventure
- Rich history
- Fewer tourists (for now 👀)
This is your sign to go before everyone else does.
Why Slow Travel Is the Future
One of the biggest shifts in modern travel trends?
People are choosing slow travel over fast-paced itineraries.
Slow travel allows you to:
- Connect more deeply with destinations
- Experience local culture
- Create more meaningful memories
Instead of trying to see everything, travelers are choosing to experience more by doing less.
And honestly… we’re here for it.
The Travel Brats Takeaway 💫
This episode reminded us of something we believe at our core:
The best travel experiences come from connection — not just location.
Whether it’s:
- discovering your ancestry
- exploring hidden gems
- or simply slowing down
Travel becomes more powerful when it’s intentional.
Because long after the photos are taken…
It’s the connections and experiences that stay with you.
Visit tenontours.com and include the code TRAVELBRAT300 to your initial trip request or provide it when you first connect with your Travel Designer.
Start planning your dream European getaway today—and thank us later.
Listen to the Episode
Ready to explore Europe beyond the tourist traps?
This episode is packed with travel tips, cultural insights, and destination inspiration to help you plan a more meaningful trip.
See you next Travel Brat Tuesday! ✈️💙
Until then, travel deeper, slow down, and don’t be afraid to go beyond the obvious.